Why do people behave and think the way they do? What makes people choose certain products and services? How does consumption affect our everyday lives? Informed by psychological theory and supported by research, this book provides an overall understanding of consumer behaviour and underlying thought processes. Psychology is central to an effective understanding of consumer beha...(展开全部)

Why do people behave and think the way they do? What makes people choose certain products and services? How does consumption affect our everyday lives? Informed by psychological theory and supported by research, this book provides an overall understanding of consumer behaviour and underlying thought processes. Psychology is central to an effective understanding of consumer beha...(展开全部)

迈克尔·所罗门 美国奥本大学人类科学学院消费者研究系教授，曾任新泽西州Rutgers大学商学院营销系主任，拥有北卡罗来纳大学社会心理学博士学位。曾获美国国家“富尔布赖特讲座教授奖”。他是行为科学/时尚类文献方面论文被引用最广的前15位学者之一，也是广告和营销沟通领域最多产的10位研究者之一。 Current Professor of Consumer Behaviour at The University of Manchester, U.K. Professor of Marketing and Director, Center for Consumer Research at Saint Joseph's University Director at Mind/Share, Inc. Author at Pearson Education (Pr...(展开全部)

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in ...(展开全部)

迈克尔·R·所罗门，美国圣约瑟夫大学人类科学学院消费者研究中心教授，致力于消费者行为和消费心理研究，在该领域做出了杰出的贡献。所罗门教授的研究兴趣包括：消费者行为与生活方式问题、网上研究方法学、产品的象征方面、时尚、装饰与形象心理学以及服务营销。 所罗门教授是行为科学/时尚文献中被引用最多的前15位学者之一，也是广告和营销领域中10个最多产的研究者之一。 南希·J·拉博尔特，哲学博士，旧金山州立大学服装设计和营销学教授，同时兼任消费者和家庭研究/营养学系主任一职，拉博尔特博士同时在南伊利诺伊斯大学、玛丽格罗夫学院和旧金山州立大学讲授时尚消费者行为和时尚营销学课程长达30多年。

The idea of duality has proved to be a powerful device in modern work on the economics of consumer behaviour. The authors have used duality to provide an integrated and accessible treatment of this subject. The book focuses on applications of the theory to welfare economics and econometric analysis. The book begins with four chapters that provide a self-contained presentation o...(展开全部)

'It is great to see the re-publication of the classic Consumer Culture and Postmodernism. The extensive new material is erudite, informative and important, particularly locating consumer culture in the context of global climate change and postmodernism within a framing that seriously displaces the 'west' from centre-stage' - John Urry, Lancaster University The first edition of ...(展开全部)

The idea of duality has proved to be a powerful device in modern work on the economics of consumer behaviour. The authors have used duality to provide an integrated and accessible treatment of this subject. The book focuses on applications of the theory to welfare economics and econometric analysis. The book begins with four chapters that provide a self-contained presentation o...(展开全部)

简介：本作品为心理科补解答疑惑及解释解析 存在法医 科普其他 精神科普 病症科普等

Gray's comprehensive and thought-provoking introductory text explores Psychology's major theories, and the evidence that supports and refutes them. Each edition incorporates an exceptional amount of contemporary research, encouraging students to probe for the purposes and biological origins of behavior - the 'whys' and 'hows' of Human Psychology. An engaging, readable writing s...(展开全部)